Nevada: The Silver State? More like the Purple State
- Noble Predictive Insights
- May 5
- 4 min read
Updated: May 6
Nevada Voters Feel Good about the State’s Trajectory, But Split on Party Leadership
PHOENIX (May 6, 2025)- The latest public opinion polling data from Noble Predictive Insights’ (NPI) latest Nevada Public Opinion Pulse (NVPOP) reveals a state that is politically divided, but not disillusioned. Party preferences are split, but voters are united behind top issues and overall optimism.
This NVPOP, conducted from April 15–21, 2025, surveyed 814 registered voters in Nevada, yielding a margin of error of ± 3.43%.
State of the State
Our general political thermometers show Nevada in a state of flux – divided over whether the state is moving in the right direction, over which party should be in charge, and leaving room for politicians from either side to craft successful brands.
Our most recent NVPOP poll shows that Nevada voters are maintaining the same level of optimism since January. A 53% majority feel the state is headed in the right direction, suggesting a general optimism about the future.
Nevada is STILL purple. In fact, slightly more purple in April than in January. Currently, Democrats are leading by 3 points on a generic congressional ballot – a 5-point shift from January when Republicans led by 2 points. However, Republicans are maintaining the same lead as the preferred party to run the state (R +4) from January to April, indicating that voters favor a balance of power.
Republican Governor Joe Lombardo has strong net job approval (+14) and favorability (+10). At the same time, Democratic officials also hold positive ratings – U.S. Senators Jacky Rosen (+12) and Catherine Cortez Masto (+18), along with Democratic Attorney General Aaron Ford (+12), enjoy double-digit net-positive favorability ratings.
In Nevada, President Donald Trump continues to generate mixed reactions. His overall net job approval and economic approval both stand at -6, while his net favorability is slightly negative at -2 (statistically equal to his January net favorability of -1). But Lombardo’s popularity, along with that of Democratic statewide officials, shows that both parties have a strong base of support.
“Nevada is a purple state because it’s diverse. There are working-class voters of every racial group, many recent arrivals, suburbs, and urban centers – both party coalitions are a wild mix, and many voters don’t belong solely to one team. That diversity and complexity leaves room for politicians from both parties to build a popular brand,” said David Byler, NPI Chief of Research.
Top Issues
When asked about the state's most important issues, Nevadans consistently identified economic concerns, reflecting widespread anxiety over the cost of living and financial stability. Overall, affordable housing (53%), inflation (48%), and healthcare (37%) emerged as the top three issues. Notably, affordable housing overtook inflation as the number 1 issue for a majority of voters since January.
And these concerns cut across party lines:
Republicans are most focused on inflation (52%) and housing (49%), with immigration (36%) also ranking high.
Democrats prioritize housing (54%), followed by inflation (42%) and healthcare (41%).
Independents align closely with the electorate, naming housing (55%), inflation (48%), and healthcare (36%) as their top concerns.
“Nevada voted for Trump, in part, because they were discontented with rising prices under Joe Biden. Right now, they’re still dealing with this issue, with housing costs as a leading cause of financial pain. But what’s left off this list is just as important as what’s on it. Now that Trump is in office and is acting on immigration, many voters are letting the issue slip from their minds – and focusing even more on the cost of living,” said David Byler.
The NVPOP Dashboard is now updated with the data from this release!
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Methodology: This poll was conducted as an online opt-in panel survey. The survey was completed by Noble Predictive Insights from April 15–21, 2025 from a Nevada statewide registered voter sample. The sample included 814 registered voters, yielding a ± 3.43% margin of error. The sample demographics were weighted to accurately reflect gender, region, age, party affiliation, ethnicity, and education according to recent voter file data, the Nevada Secretary of State’s Office, and recent Census data. Numbers may not equal 100% due to rounding. Poll report can be found here
Media Contact:
Veronica Sutliff, Noble Predictive Insights, v.sutliff@npredictive.com
About Noble Predictive Insights: As a nonpartisan public opinion polling, market research, and data analytics firm, Noble Predictive Insights revolutionizes decision-making for leaders by delivering data-based solutions and predictive insights that provide a clear path forward. We bridge the gap between research and strategy with customized strategic research, a hyper-focus on impact, and being true partners with our clients. Noble Predictive Insights (formerly OH Predictive Insights) is a 2023 Inc. 5000 fastest-growing company in the Southwest region, and is ranked in the top 15 most accurate pollsters as well as in the top 5 for lowest average bias in the 2021-22 election cycle by FiveThirtyEight. For more information, please call (602) 641-6565 or visit our website at www.noblepredictiveinsights.com.
