Priced Out, But Not Powerless: Nevada Voters Demand Housing Solutions
- Noble Predictive Insights
- Apr 28
- 4 min read
Updated: Apr 29
From Renters to Owners, Rural to Urban, Nevadans Agree: Something’s Gotta Give
PHOENIX (April 29, 2025)- As Nevada’s housing crisis deepens, new public opinion polling data from Noble Predictive Insights’ (NPI) latest Nevada Public Opinion Pulse (NVPOP) reveals Nevadans are ready for bold action to address skyrocketing costs.
This NVPOP, conducted from April 15–21, 2025, surveyed 814 registered voters in Nevada, yielding a margin of error of ± 3.43%.
Housing Crisis Reaches Breaking Point
Affordable housing remains the most pressing concern for Nevada voters, tied for the number one issue with inflation at 19%. A majority (53%) rank affordable housing as a top-three issue, overtaking inflation since the January NVPOP. Washoe County voters (62%), those with a household income under $50,000 (60%), and Nevada natives (60%) are particularly concerned about housing costs.
Renters (59%) and those whose housing is paid for by someone else (62%) are – perhaps predictably – more concerned than homeowners (45%). The same pattern emerges across housing types: those in apartment complexes (60%) or manufactured homes (70%) are significantly more stressed about housing affordability than those in single-family homes (49%).
“In this survey, we started reporting data about what type of housing a voter is in and whether they own, rent, or have another arrangement. What we found makes all the sense in the world. People who own their own homes aren’t as concerned about price – incomes are higher, and increasing home prices may benefit them in the long run. But renters and lower-income voters are worried about being locked out of home ownership forever,” said David Byler, NPI Chief of Research.
Who is Most Likely to Leave?
Only 16% of residents believe housing in Nevada is affordable. While a plurality (44%) of Nevada voters want to continue calling Nevada home, the housing crisis is severe enough that approximately 1 in 3 Nevadans have considered moving out of the state entirely.
The drive to move is particularly strong among longer-term residents: 43% of those who have lived in Nevada for 11-20 years and 39% of lifelong Nevadans have considered leaving. These voters may have moved to the state when it was less expensive and are now being priced out. Younger Nevadans are also heavily feeling the squeeze, with 42% of residents aged 18-29 and 42% of parents with children under 18 having contemplated relocating. Similarly, 40% of voters living in urban areas – where the cost of housing tends to be highest – have thought about leaving Nevada.
Nevadans are Willing to Make Sacrifices
Faced with rapidly rising costs, many Nevada voters are willing to compromise for better affordability. Nearly half (45%) would move to more affordable areas within the state, even if it meant longer commutes to work, school, or other important locations by up to 30 minutes.
This willingness to compromise is particularly pronounced among:
Hispanic/Latinos: 60%
Parents with children under 18: 59%
Ages 18–29: 56%
Urban dwellers: 55%
"When someone feels financial pressure – like so many Gen Z Nevadans, young parents, and urban voters do – they're willing to do a lot to relieve that stress, including adding time to their daily commute,” said David Byler.
Widespread Support for Bold Housing Solutions
Nevada voters are rallying behind policy solutions, too. This poll found widespread support for housing development: 65% support constructing new apartment buildings near where they live, with strong regional consensus across Washoe County (72%), rural counties (66%), and Clark County (63%).
The support for apartment construction cuts across geographical lines. Urban residents show the strongest support at 73%, followed by rural residents at 62%, and suburban residents at 56%.
In addition, a majority (54%) of Nevada voters say the federal government should release federally controlled lands for housing development. And good news: there is not much concern that there aren’t enough resources for new homes – 49% believe the state has the resources necessary to build.
"Housing affordability is driving the state's overall affordability crisis. Nevadans are open to doing anything – building apartments, opening federal lands, moving their families further from their communities – just to relieve these costs. The data is clear – Nevadans are willing to do their part, but the state will also need to take action if they want to keep its flight-risk residents," said Maddison Westcott-Ochal, NPI Data Analyst and Las Vegas resident.
The NVPOP Dashboard is now updated with the data from this release!
###
Methodology: This poll was conducted as an online opt-in panel survey. The survey was completed by Noble Predictive Insights from April 15–21, 2025 from a Nevada statewide registered voter sample. The sample included 814 registered voters, yielding a ± 3.43% margin of error. The sample demographics were weighted to accurately reflect gender, region, age, party affiliation, ethnicity, and education according to recent voter file data, the Nevada Secretary of State’s Office, and recent Census data. Numbers may not equal 100% due to rounding. Poll report can be found here
Media Contact:
Veronica Sutliff, Noble Predictive Insights, v.sutliff@npredictive.com
About Noble Predictive Insights: As a nonpartisan public opinion polling, market research, and data analytics firm, Noble Predictive Insights revolutionizes decision-making for leaders by delivering data-based solutions and predictive insights that provide a clear path forward. We bridge the gap between research and strategy with customized strategic research, a hyper-focus on impact, and being true partners with our clients. Noble Predictive Insights (formerly OH Predictive Insights) is a 2023 Inc. 5000 fastest-growing company in the Southwest region, and is ranked in the top 15 most accurate pollsters as well as in the top 5 for lowest average bias in the 2021-22 election cycle by FiveThirtyEight. For more information, please call (602) 641-6565 or visit our website at www.noblepredictiveinsights.com.
