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Happiness is Abundant in the Grand Canyon State

Updated: May 8

Arizonans’ Moods are High with Optimism for the Future to Match



PHOENIX (May 18th, 2021)- Emerging from more than a year of chaotic, challenging circumstances, residents of the great State 48 are leaving cynicism behind and are embracing positivity.

The majority of Arizonans are happy! 7 in 10 reported that they are very or somewhat happy in OH Predictive Insights’ most recent Arizona Public Opinion Pulse (AZPOP). Even after facing an exhausting set of extraordinary, back-to-back situations from 2020 to now, Arizonans’ overall mood has improved. 40% are happier now than they were 6 months ago, compared to only 18% who are less happy.

This AZPOP, conducted from May 3 - 5, surveyed 1,000 general population Arizonans (18+ YO) and had a margin of error of ± 3.1%.


may 2021 azpop happiness

While 70% of Arizona adults are happy, we found that not all groups are equal in their positive state of mind. Men (74%) and adults over the age of 55 (76%) are happier than women (64%) and 18-54-year-olds (63%).


may 2021 azpop happiness by age and gender

Our survey found that overall, the more frequently an Arizonan attends a religious service, the happier they are. People who attend religious services at least once per week (78%) are happier than people who attend less frequently (70%) or seldomly/never (65%). Furthermore, looking at religious affiliation, Christians (73%) and other non-Mormon-non-Christians (69%) reported being happier than Mormons (60%) or Atheists/Agnostics (58%).


may 2021 azpop happiness by religion

Arizonans are more than just happy; they’re also optimistic. 54% think they will be even more happy in 6 months than they are now. However, the most optimistic (think they will be happier in 6 months) groups do not necessarily align with those who say they are already happy.

OH Predictive Insights Chief of Research, Mike Noble, recognizes the positive in this trend. “Trends in this data tell a story of true American grit in Arizona, where even in times of dismay or simply a season of unhappiness, residents of the Grand Canyon State continue to fix their gaze on a hopeful future.”

may 2021 future happiness by religion

While Christians are currently the happiest religious affiliation, they are also the least optimistic about their future happiness (52%). Other non-Mormon-non-Christian religious affiliations (62%) are more optimistic than Atheists/Agnostics (57%) or Mormons (54%).


may 2021 azpop future happiness by age and ethnicity

Finally, 18-54-year-olds (61%) are more optimistic than adults 55+ (46%), while non-White respondents (Hispanics 57%, other non-Whites 68%) are more optimistic than White respondents (50%).

The message in this data: Arizonans are a resilient and positive people as happiness, optimism for future happiness, and the Arizona sun are all shining bright in the Grand Canyon State.


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Methodology: This poll was conducted as an online opt-in panel survey. The survey was completed by OH Predictive Insights from May 3rd to May 5th, 2021, from an Arizona Statewide General Population sample. The sample demographics were weighted to accurately reflect gender, region, age, ethnicity, and education. The sample size was 1,000 general population (18+ YO) Arizonans, with a MoE of ± 3.1%. Numbers may not equal 100% due to rounding.


Media Contact:

Veronica Sutliff, Noble Predictive Insights, v.sutliff@npredictive.com, (602) 390-5248


About Noble Predictive Insights: As a nonpartisan public opinion polling, market research, and data analytics firm, Noble Predictive Insights exists to elevate the world around us by empowering decision-makers with digestible data and actionable insights that translate to data-based solutions. We bridge the gap between research and strategy with customized strategic research, a hyper-focus on impact, and being true partners with our clients. Noble Predictive Insights (formerly O.H. Predictive Insights) is a 2023 Inc. 5000 fastest-growing company in the Southwest region, and is ranked in the top 15 most accurate pollsters as well as in the top 5 for lowest average bias in the 2021-22 election cycle by FiveThirtyEight. For more information, please call (602) 326-5694 or visit our website at www.noblepredictiveinsights.com.

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