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Expectations for the Cardinals are Sky High

Updated: Jun 25

Most Plan to Watch an Arizona Cardinals Game this Season



PHOENIX (August 11th, 2021)- As the Arizona Cardinals prepare for their first preseason game of the year, the Grand Canyon State is ready to cheer on the home team. According to a recent Arizona Public Opinion Pulse (AZPOP) survey, half of Arizona adults consider themselves fans of the Cardinals, while just 5% dislike them.


The AZPOP is a statewide survey of Arizona residents conducted by OH Predictive Insights and provides regular updates on the moods, perceptions, and opinions of Arizonans on hot topics facing the state. This AZPOP was conducted July 6th – July 11th, 2021 and surveyed 1,000 general population Arizonans (18+ YO), giving the survey a margin of error of +/- 3.1%.


july 2021 azpop cardinals opinions

“As Larry Fitzgerald plays a familiar will-he-won’t-he game over whether to hang up his cleats or lace them up for another season, fans are ready for some football,” says OHPI Chief of Research Mike Noble.


Perhaps unsurprisingly given the geography of the state, appreciation of the Phoenix-based NFL team is strongest in Maricopa County (58%) and the Rural counties (55%) while opinion of the Cardinals in Pima County was lukewarm.


Men (66%) – fathers of young children, especially (81%) – and the wealthy (67%) were most likely to think of themselves as fans of the Cardinals. On the other hand, older women (45%) and white respondents (33%) were the least likely to enjoy NFL football, to begin with.


When it comes to what may be the ultimate expression of one’s fandom – attending a game – Hispanic Arizonans were more likely to express their support. One-third (33%) of Hispanics said they were likely to attend a Cardinals game in person during the upcoming season compared to just one-quarter (24%) of white respondents. This comes despite the fact that equal shares of Hispanics and whites (55% each) say they are fans of the team. The discrepancy is not limited to game attendance, either. Non-white Arizonans – Hispanics (62%) and other races (61%) – are significantly more likely than their white counterparts (51%) to watch a Cardinals game on television next year.


july 2021 azpop tv intent

For most of the state, tuning into a game on television is an easier choice than driving down to State Farm Stadium. More than half (55%) of Arizonans are likely to watch a Cardinals game on television this season, compared to just 28% who are likely to see them play in person.


“I think I say this every year, but this time I really believe it: This year feels like our year,” said Noble. “Not only am I ready for this season to get underway, but the numbers show most Arizonans are, too.”


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Methodology: This poll was conducted as an online opt-in panel survey. The survey was completed by OH Predictive Insights from July 6th to July 11th, 2021, from an Arizona Statewide General Population sample. The sample demographics were weighted to accurately reflect gender, region, age, ethnicity, and education according to the most recent census data available. The sample size was 1,000 general population (18+ YO) Arizonans, with a MoE of ± 3.1%. Numbers may not equal 100% due to rounding.


Media Contact:

Veronica Sutliff, Noble Predictive Insights, v.sutliff@npredictive.com, (602) 390-5248


About Noble Predictive Insights: As a nonpartisan public opinion polling, market research, and data analytics firm, Noble Predictive Insights exists to elevate the world around us by empowering decision-makers with digestible data and actionable insights that translate to data-based solutions. We bridge the gap between research and strategy with customized strategic research, a hyper-focus on impact, and being true partners with our clients. Noble Predictive Insights (formerly O.H. Predictive Insights) is a 2023 Inc. 5000 fastest-growing company in the Southwest region, and is ranked in the top 15 most accurate pollsters as well as in the top 5 for lowest average bias in the 2021-22 election cycle by FiveThirtyEight. For more information, please call (602) 326-5694 or visit our website at www.noblepredictiveinsights.com.

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