Though the Silver State Lacks NFL Football Fans, 2 in 5 Nevadans Like the Las Vegas Raiders
PHOENIX (August 12th, 2021)- In 2020, the NFL team once called the Oakland Raiders left California and headed to Sin City to become the Las Vegas Raiders. The newly Nevada-based football team has already made multiple headlines since their move, with defensive end Carl Nassib coming out as the first openly gay player active in the NFL as well as Raiders’ legend Charles Woodson’s induction into the Pro Football Hall of Fame Class of 2021.
According to a new Nevada Public Opinion Pulse (NVPOP) conducted by OH Predictive Insights (OHPI), the Las Vegas Raiders are the favorite NFL team of 1 in 5 Nevadans (18%).
The NVPOP is a statewide survey of Nevada residents that provides regular updates on the moods, perceptions, and opinions of Nevadans on hot topics facing the state. This NVPOP was conducted July 6th – July 11th, 2021 and surveyed 874 general population Nevadans (18+ YO) giving the survey a margin of error of +/- 3.3%.
The survey found that, while more than one-quarter (28%) of Nevada residents do not like football in general, 42% of Nevadans are fans of the Las Vegas Raiders. Only 13% of respondents do not like the Raiders, and another 18% like football but have no opinion of the Las Vegas NFL team.
While the Las Vegas Raiders are liked by a plurality of Nevadans, intentions to see a Raiders game in-person during the upcoming 2021-2022 season are low, and Nevadans are firm in their lack of plans to see an in-person Raiders game – 55% said they are unlikely to see an in-person game, including 44% of respondents who said they are very unlikely to do so. Nearly one-third (30%) reported being likely to attend a Las Vegas Raiders football game in-person.
The share of Nevadans who are likely to see a Las Vegas Raiders game in-person are largely made up of 18-54-year-old Nevadans (40%) and Hispanic/Latino respondents (39%).
Watching a Raiders game on television, however, was more appealing to some Nevadans. The majority’s intentions flipped when residents were asked about their likelihood to watch a Las Vegas Raiders football game on TV in the upcoming 2021-2022 season – 54% said they are likely to do this while 35% said they are unlikely.
“The Raiders are still somewhat new to the Silver State, and Nevadans may just be still warming up to them, given their lack of luck with consistent football teams in the past,” said Mike Noble, OHPI Chief of Research. “If they play great games, keep making headlines, and most importantly, stick around longer than a couple seasons, the Raiders’ fan base will multiply.”
Methodology: This poll was conducted as an online opt-in panel survey. The survey was completed by OH Predictive Insights from July 6th to July 11th, 2021, from a Nevada Statewide General Population sample. The sample demographics were weighted to accurately reflect gender, region, age, ethnicity, and education. The sample size was 874 general population (18+ YO) Nevadans, with a MoE of ± 3.3%. Numbers may not equal 100% due to rounding.
About Noble Predictive Insights: As a nonpartisan public opinion polling, market research, and data analytics firm, Noble Predictive Insights exists to elevate the world around us by empowering decision-makers with digestible data and actionable insights that translate to data-based solutions. We bridge the gap between research and strategy with customized strategic research, a hyper-focus on impact, and being true partners with our clients. Noble Predictive Insights (formerly O.H. Predictive Insights) is a 2023 Inc. 5000 fastest-growing company in the Southwest region, and is ranked in the top 15 most accurate pollsters as well as in the top 5 for lowest average bias in the 2021-22 election cycle by FiveThirtyEight. For more information, please call (602) 326-5694 or visit our website at www.noblepredictiveinsights.com.