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Holiday Shopping will Happen Online for Most Silver State Residents 

Nevadans Plan to Spend Less Than the Average American this Holiday Season



PHOENIX (October 20, 2021)- Holidays are quickly approaching, and Silver State residents are already planning out their budgets. According to the latest Nevada Public Opinion Pulse (NVPOP) survey conducted by OH Predictive Insights (OHPI), 75% of Nevadans plan to purchase holiday gifts for families and friends in 2021.


The NVPOP is a statewide survey of Nevada residents that provides regular updates on the moods, perceptions, and opinions of Nevadans on hot topics facing the state. This NVPOP was conducted October 5th – October 12th, 2021 and surveyed 857 general population Nevadans (18+ YO) giving the survey a margin of error of +/- 3.35%.


Among the three-quarters of Nevadans who plan to purchase holiday gifts for loved ones, 55% plan to do all or most of their holiday shopping online, while only 7% said they do not plan to participate in online holiday shopping. The survey revealed the demographic groups who intend to do all or most of their holiday shopping online include Nevadans with a bachelor’s degree (63%), Hispanic/Latinos (59%), and non-parents (59%).


oct 2021 nvpop holiday spend

The survey asked respondents an open-ended question regarding the amount of money they anticipate spending on holiday gifts this year. After removing statistical outliers, half of Nevadans plan to spend $300 or more on gifts, while the other half plan to spend less. According to the survey, one quarter (26%) of Nevada adults plan to spend more than $550 on holiday shopping, whereas 28% of respondents anticipate spending between $250-$549 this holiday season.

“Nevadans expect to spend less money on holiday shopping this year than the average American planned to spend last year according to the National Retail Federation," said OHPI Chief of Research Mike Noble. "It will be interesting to compare Nevadans’ planned spending budget to their actual shopping expenditure post-holiday season in January."

The survey also found that 88% of parents with young children plan to purchase holiday gifts and only 2% of them said they will not. Nearly one-fifth (19%) of non-parents do not intend to purchase any holiday gifts in 2021.

“It’s not a surprise that parents with young children plan to spend money this holiday season,” said Noble; “the question is, will they stick to their spending budget along with other Nevadans?”

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Methodology: This poll was conducted as an online opt-in panel survey. The survey was completed by OH Predictive Insights from October 5th to October 12th, 2021, from a Nevada Statewide General Population sample. The sample demographics were weighted to accurately reflect gender, region, age, ethnicity, and education according to recent Census data. The sample size was 857 general population (18+ YO) Nevadans, with a MoE of ± 3.35%. Numbers may not equal 100% due to rounding. 


Media Contact:

Veronica Sutliff, Noble Predictive Insights, vsutliff@npredictive.com, (602) 390-5248

Mike Noble, Noble Predictive Insights, m.noble@npredictive.com, (480) 313-1837


About Noble Predictive Insights: As a nonpartisan public opinion polling, market research, and data analytics firm, Noble Predictive Insights exists to elevate the world around us by empowering leaders and decision-makers with digestible data and actionable insights that translate to data-based solutions. We bridge the gap between research and strategy with customized strategic research, a hyper-focus on impact, and being true partners with our clients. Noble Predictive Insights (formerly O.H. Predictive Insights) is a 2023 Inc. 5000 fastest-growing company in the Southwest region, and is ranked in the top 15 most accurate pollsters as well as in the top 5 for lowest average bias in the 2021-22 election cycle by FiveThirtyEight. For more information, please call (480) 313-1837 or visit our website at www.noblepredictiveinsights.com.

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