FOR IMMEDIATE RELEASE November 20, 2017
2:1 Arizona Voters Support a Soda Tax Benefiting Education
Marijuana legalization has poor support if held in a mid-term election
PHOENIX (November 20, 2017) – Last week we released poll results regarding President Donald Trump’s approval rating and the state of the current U.S. Senate race here in Arizona. We also asked several other issue questions. Please note, none of these issues tested are on the ballot for 2018, although our results could lead to an interesting debate.
We conducted a survey of six hundred likely 2018 General Election Democratic, Republican, Independent and Non-Declared voters across Arizona, based on likely 2018 turnout participated in this survey with a +/-4% MOE.
We begin by looking at the top-line results of the first issue question regarding a soda tax:
Respondents by an almost 2:1 margin support a tax on soda where the proceeds would go directly to education with less than 10% having no opinion. Half of Republicans would be in support, and a plurality of 2/3rd’s of Democrats and Independents support the hypothetical measure.
Females were overwhelmingly supportive and far less opposed compared to males.
· Male support/oppose 51% / 41%
· Female support/oppose 67% / 23%
Historically, rural Arizona is more Conservative than Pima and Maricopa counties. Much to our surprise, when looking at the geographic breakdowns, rural Arizona respondents were the most supportive of such a measure, which goes against the grain given conservatives are the most ardent opponents to tax increases. 67% of rural respondents support the measure while only 24% oppose. This may say more about the perceived condition of rural education as it does political ideology.
“According to respondent’s soda is the new ‘sin’. Just like cigarettes and alcohol, people don’t mind adding taxes there for the greater good,” said Mike Noble, managing partner and chief pollster at OH Predictive Insights, a Phoenix-based leading behavioral research polling company. “Cubs win the world series, Trump gets elected president and a Bloomberg policy has 59% support in Arizona – this is the year of the possible.”
The second question dealt with legalization of marijuana:
Legalization of marijuana for personal use was on the ballot last year in Arizona. However, it failed to pass by less than 3-points even though a large amount of money was spent in support of the measure. If this measure was on the ballot for 2018 it would underperform compared to the 2016 election results.
“Legalizing marijuana in Arizona is much less viable in a mid-term election however there is a strong chance we will see them take another run at it in 2020,” said Noble.
Finally, the remaining issue questions asked:
By more than a 2:1 margin respondents opposed non-U.S. citizen students receiving the benefit of in-state tuition at an Arizona University. 85% of Republicans and half of the Independents were in opposition, although half of Democrats were in favor. Interestingly, 25% of respondents who have some college education or are a college graduate held a negative 37-point opinion.
Methodology: This automated survey was completed by OH Predictive Insights on November 9th, 2017, from a likely 2018 General Election voter sample. The sample demographics accurately reflected party affiliation, geographic location and gender however age leaned heavily towards 55+ respondents due to it being automated. The sample size was 600 completed surveys, with a MoE of ± 4%.
Media Contact: Mike Noble, OH Predictive Insights m.noble@OHpredictive.com, 480-313-1837
About OH Predictive Insights
Phoenix-based OH Predictive Insights provides accurate polling, research, focus groups, data analytics and advanced targeted marketing to political and corporate clients. With leading professionals in the advertising, communication, research and public affairs areas, OH Predictive Insights helps clients unlock the insights that improve their clients and key stakeholders marketing and positioning efforts. For more information, please call 602-254-5159 or visit our website at www.OHpredictive.com