Why NPI? What are the Benefits?

Noble Predictive Insights is a National Market Research firm with a stellar regional reputation and a local mom-and-pop feel.

What can NPI’s Public Opinion Polling do for Me and My Campaign/Organization?

Election years in the United States are fraught with drama, and for good reason: in the democratic process, a single vote can change the course of history.

Are you OH Predictive Insights?

OH Predictive Insights rebranded to Noble Predictive Insights in April 2023.

AZPOP, NVPOP, UTPOP – What is it? How is it Useful to Me or My Business?

Our Statewice Public Opinion Pulse (POP) serves statewide polls to registered voters in Arizona, Nevada, and Utah with a statistically significant sample of likely voters included.

AZPOP Add-On Questions - What is it? How is it Valuable?

Even outside of election years, voter opinions still matter.

Arizona Business Index (ABI) – What is it?

Arizona took its place on the big stage as it assumed battleground status during the 2020 election cycle and continually absorbs an influx of new residents – both Phoenix and Maricopa County have ranked first in fastest-growing cities and counties.

Arizona Business Index (ABI) - How Can it Help Me/My Business?

The ABI provides robust data that breaks down over 2,000 demographic combinations ranging from suburban moms and millennials in the workforce to homeowners and renters.

The Value of Accuracy in Online Focus Group Research

An online focus group, aka virtual focus group, is an online panel with multiple participants and a moderator, aimed at discovering rich insights that can’t be found with static surveys

Focus Groups – Why is Phoenix a Great place for Market Research?

As both the capital of Arizona and its most populous city, Phoenix is the beating heart of the Grand Canyon State.

Market Research Services

NPI offers a full range of market research services, including advertising studies, brand-specific surveys, general market surveys, public opinion, ballot-tracking, and election result surveys.

How does a survey help my business?

Your business can use a survey – or multiple surveys if you want to track opinions over time – to gain valuable intelligence and market research.

Survey Scripts – How do I Know What Questions to Ask?

First, you don’t have to know what questions to ask. We are here to guide you on what questions to ask - and how to ask them - in order to receive the data you need.