Statewide Public Opinion Pulse Surveys

Our Public Opinion Pulse (POP) polls are statewide surveys currently conducted in Arizona (AZPOP), Nevada (NVPOP), and Utah (UTPOP). The Public Opinion Pulse surveys a base sample of 800 – 1,000 general population state residents (18+ YO) and/or registered and likely voters in each state. 

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Deploying surveys on a quarterly basis, we are able to ask specific questions that gauge perceptions, opinions, and future decisions of state residents on a number of relevant issues and pressing topics for corporate and political insights. Anywhere from Public Affairs to Consumer Research to Voter Sentiment, the State POP allows data-seekers to look through the 3 unique lenses of general population residents, registered voters, and likely voters in each state for insights most relevant to them.

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Organizations and individuals have opportunities before each survey is deployed to customize questions that they are interested in asking state residents, providing the same critical and targeted information at a fraction of the cost of a comprehensive survey.