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A Deep Look at Trump/Gallego Voters
Even as Donald Trump carried Arizona by nearly 6 points last November, Democratic congressman Ruben Gallego was elected to the Senate by over 2 points — the largest gap of any state with a split presidential/Senate outcome in 2024.

Noble Predictive Insights
Jun 274 min read
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The New Anti-Trump Resistance in Utah
No deep-red state has been more skeptical of President Donald Trump than Utah.

Noble Predictive Insights
Jun 273 min read
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Election Day Holiday Unlikely in Arizona or Nevada
Over a dozen states have made Election Day a state holiday, but Arizona and Nevada are unlikely to do so any time soon.Â

Noble Predictive Insights
Jun 272 min read
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Utah Congressional Map Could Be More Representative
according to our Q1 UTPOP survey, 65% of Utah voters think an independent commission (not the state legislature) should draw the lines.

Noble Predictive Insights
Jun 274 min read
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Democrats’ 2028 Priorities: Traits vs Names
NPI’s April national poll of registered voters, in partnership with The Center Square, finds that Democrats know what they want, even if they don’t know who. And our research shows that just a couple candidates fit the bill.

Noble Predictive Insights
Jun 274 min read
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They Know What They Care About. They’re Not Sure Trump’s Delivering.
President Donald Trump made a lot of promises on the campaign trail – but like any candidate, he can’t keep them all. As the president's approval ratings have dropped on virtually every issue since taking office, the pressure is on him to prioritize.

Noble Predictive Insights
Jun 233 min read
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Could Arizona’s Next Governor Be an Influencer?
Polling suggests that if he were to run for governor, Kirk might perform as well as — or better than — other more traditional candidates
Bradley Wascher
Apr 34 min read
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Democratic Party Retooling is Coming
NPI Chief of Research David Byler recently weighed in on the debate over whether there’s a Democratic Tea Party in a piece for MSNBC
David Byler
Apr 21 min read
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How AZ Gen Z Voters Shaped 2024
College campuses in Arizona swung toward Trump by 6–8 points in 2024 — more than the 5.2-point shift statewide.

Noble Predictive Insights
Mar 115 min read
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Nailing it in the Southwest: NPI’s Accurate Predictions in GOP Primaries
NPI is celebrating a clean sweep of accurate GOP primary predictions across three key Southwestern states - Arizona, Nevada, and Utah.

Noble Predictive Insights
Aug 13, 20244 min read
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The Arizona Power Rankings: Predictive Insights on the Electability Power of 50 Big Names in Arizona
An interactive dashboard offering unparalleled insights into the preferences of voters and the electability power of key figures in Arizona.

Noble Predictive Insights
Jan 9, 20243 min read
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The Center Square Voters’ Voice Poll: A Game-Changer in American Political Insights
The findings from this polling project are visualized in an interactive dashboard that makes the data accessible & digestible to the public.

Noble Predictive Insights
Jan 9, 20243 min read
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The Power of Combining Quantitative and Qualitative Research
By merging quantitative & qualitative research, you gain an intimate understanding of the "who, what, why, and how" behind consumer behavior

Noble Predictive Insights
Nov 8, 20233 min read
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B2B vs. B2C Research Methods
Here are some of the key differences in B2B vs. B2C research that will help you select the most powerful route for your objectives.

Noble Predictive Insights
Jun 7, 20233 min read
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Employee Surveys: Understanding and Connecting with Your Team
Take the guesswork out of understanding the opinions and needs of employees and use data to navigate improvements in the workplace

Noble Predictive Insights
May 10, 20233 min read
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Choosing a Survey Method – Which Mode of Collection is Best for You?
Each mode of collection has its own set of pros and cons. Learn more to find a survey research method that best aligns with your objectives

Noble Predictive Insights
May 10, 20237 min read
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Mapping Election Results - Everything You Need to Know
Keep a pulse on vital measurements to gain insights on consumers' views of your brand

Noble Predictive Insights
May 10, 20233 min read
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Voter Turnout: On-Years v. Off-Years
Elections held in off-years - specifically municipal elections - tend to yield significantly lower voter turnout than general elections.

Noble Predictive Insights
May 9, 20233 min read
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Here’s What Holiday Shopping Plans Look Like in the Southwest US
While OHPI does national-scale work and regularly partners with clients across the US, we keep a careful pulse on Arizona – our home...

Noble Predictive Insights
May 9, 20234 min read
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Why Polling Accuracy is So Important: A Short Case Study
In the world of research data, accuracy is everything. OH Predictive Insights leverages the expertise, resources, and networks of our...

Noble Predictive Insights
May 9, 20233 min read
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