The Power of Combining Quantitative and Qualitative Research
By merging quantitative & qualitative research, you gain an intimate understanding of the "who, what, why, and how" behind consumer behavior
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Noble Predictive Insights
- Jun 7
- 3 min
B2B vs. B2C Research Methods
Here are some of the key differences in B2B vs. B2C research that will help you select the most powerful route for your objectives.
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Noble Predictive Insights
- May 10
- 3 min
Employee Surveys: Understanding and Connecting with Your Team
Take the guesswork out of understanding the opinions and needs of employees and use data to navigate improvements in the workplace
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Noble Predictive Insights
- May 10
- 6 min
Choosing a Survey Method – Which Mode of Collection is Best for You?
Each mode of collection has its own set of pros and cons. Learn more to find a survey research method that best aligns with your objectives
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Noble Predictive Insights
- May 10
- 3 min
Mapping Election Results - Everything You Need to Know
Keep a pulse on vital measurements to gain insights on consumers' views of your brand
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Noble Predictive Insights
- May 9
- 3 min
Voter Turnout: On-Years v. Off-Years
We have reached the end of an odd-numbered year – a year with no major nationwide election. Politicos often refer to these years as...
682 views
Noble Predictive Insights
- May 9
- 4 min
Here’s What Holiday Shopping Plans Look Like in the Southwest US
While OHPI does national-scale work and regularly partners with clients across the US, we keep a careful pulse on Arizona – our home...
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Noble Predictive Insights
- May 9
- 3 min
Why Polling Accuracy is So Important: A Short Case Study
In the world of research data, accuracy is everything. OH Predictive Insights leverages the expertise, resources, and networks of our...
65 views
Noble Predictive Insights
- May 9
- 3 min
Test Your Message and Deploy Campaigns with Confidence
November 16, 2022 In the world of advertising and marketing, perception - more often than not - is reality. When crafting and deploying...
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Noble Predictive Insights
- May 5
- 2 min
Public Opinion Polls: As Close to Mind-Reading as Humanity Can Get
When we were kids, one of the common icebreaker questions that we would be asked in a new group situation was, "If you could have any...
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Noble Predictive Insights
- May 5
- 2 min
Holiday Shopping Actuals in the Southwest US
After asking state residents in Arizona, Nevada, and Utah what their anticipated holiday spend might look like back in October and...
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Noble Predictive Insights
- May 5
- 2 min
2022 Midterms: Everything You Need to Know (for beginners)
U.S. Senate Edition: with a Specific Look into Arizona Always feel like everyone around you knows more about politics? Feel like you have...
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Noble Predictive Insights
- May 5
- 2 min
Congress Breakdown: Everything You Need to Know (for beginners)
Welcome back to Politics 101! I’m your host for the length of this blog, giving you the ins and outs of politics so that you can better...
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Noble Predictive Insights
- May 5
- 4 min
Voter Turnout
A brief history and what it says about the 2022 midterm elections Midterm elections take place halfway through the President’s four-year...
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Noble Predictive Insights
- May 5
- 4 min
Reality of Higher Education in Arizona
The Reality of Higher Education in Arizona A look into why people are asking “Is college even worth it anymore?” Families travel near and...
265 views
Noble Predictive Insights
- May 5
- 2 min
OHPI: Onward and Upward
OHPI: Onward and Upward Haylye Plaster Promoted to Vice President of Operations of OH Predictive Insights Since the inception of the...
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Noble Predictive Insights
- May 5
- 2 min
Veronica Sutliff Promoted to Director of Brand Experience at OHPI
Team Member Promotion: Veronica Sutliff Promoted to Director of Brand Experience of OH Predictive Insights With over a year of hard work...
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Noble Predictive Insights
- May 4
- 4 min
Using Social Listening to Bolster your Brand Experience
Applying Text Mining to Perform Sentiment Analysis on Social Media and Online Content Sentiment analysis is a text mining tool that...
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Noble Predictive Insights
- May 4
- 4 min
Sports in AZ 2023: Making it Rain in the Desert
As Super Bowl LVII approaches, Phoenix and its surrounding areas are poised for an influx of people, and, importantly, to reap the...
19 views
Noble Predictive Insights
- May 3
- 3 min
Our New Website is Live!
Last week, we announced our exciting rebrand from O.H. Predictive Insights to Noble Predictive Insights – this week, we are cutting the...
21 views
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