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Shop-Alongs

Gain an intimate understanding of the shopping experience of your consumers and collect live feedback on their decision-making

Shop-Alongs provide immediate, real-time feedback from consumers where and when they are considering a purchase. This research method allows you to walk in the shoes of your consumers during the conversion process, giving you an intimate understanding of the shopping experience and decision drivers. 

Our trained qualitative researchers join consumers on a shopping trip, observing and questioning shoppers on what they are seeing, thinking, and feeling about the shopping environment. Shop-Alongs are highly effective in learning what encourages and discourages consumers from purchasing your product, complimentary products, or competitor products, arming you with detailed insights that inform your marketing strategies to address purchase barriers and deeply connect with your target audience. 

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Interested in learning more about
Shop-Alongs?

Schedule a meeting with NPI below to discuss how we can help you reach your goals with research that matters.

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