Owens Harkey Advertising’s Newest Acquisition, OH Predictive Insights, Makes Splash in 2016
OH Predictive Insights Proves Accuracy and Success in 2016 Election Polls
PHOENIX (November 29, 2016) — OH Predictive Insights (OHPI) emerged as Arizona’s leading public opinion and research firm in 2016 with a prestigious national reputation. By providing detailed polling, focus groups, data analytics and the answers to the most vexing questions of any one organization, OHPI was able to provide accurate results in the 2016 election polls.
“Every project is unique and we pride ourselves on not doing a cookie-cutter approach,” Mike Noble, Chief Pollster and Managing Partner of OHPI said. “Instead, we work with our clients to tailor the research to their specific needs to get the best results. While most of our work has been in the political sphere, our objective is to broaden our expertise and research offerings post-election season to better mirror the client base of Owens Harkey Advertising.”
OHPI was on the frontlines this recent election year correctly calling race-after-race, unlike many other public opinion firms and institutions. A few of these polls include:
Arizona Presidential General Election – OHPI predicted Trump would carry Arizona. OHPI tracking polls had Trump and Clinton in a virtual tie, but based on turnout modeling OHPI predicted Trump would win historically red Arizona. Election Results – Trump 49.03 percent | Clinton 45.46 percent | Johnson 4.16 percent | Stein 1.34 percent
Arizona Democratic Primary Election – OHPI predicted Hillary Clinton would win with 56 percent of the vote. Clinton received 57.6 percent of the vote.
Arizona Presidential Republican Primary Election – OHPI called the results closer than some of the major polling groups including Arizona State University’s Morrison Institute, Public Policy Polling and Behavior Research Center.
Prop 205 – OHPI had the prop losing by 4 percentage points. OHPI numbers on September 30 – Yes 43 percent | No 47 percent Election Results – Yes 48.68 percent | No 51.32 percent
Prop 206 – OHPI predicted this would pass by a strong margin. OHPI numbers on September 30 – Yes 53 percent | No 40 percent Election Results – Yes 58.33 percent | No 41.67 percent
Sheriff Joe Arpaio – OHPI showed he would win his primary election with 66.5 percent of the vote. He earned 65.24 percent of the vote come election day.
***Election Results based on Arizona Secretary of State as of Nov. 28, 2016.
Following the success of OHPI this election season, the organization is now nationally recognized for its work being highlighted in publications such as, The New York Times, Wall Street Journal, Real Clear Politics, FiveThirtyEight, Huffington Post, Bloomberg, LA Times, Daily Caller, The Hill, Politico, Breitbart, Newsmax, The Arizona Republic, Washington Examiner, The Guardian and many more.
OHPI has uniquely positioned itself compared to competing organizations by providing the public service of releasing poll results on issues where the organization does not have a client and/or conflict in order to give an independent opinion on a topical public issue. Noble stated, “OHPI closed out 2016, after a mere eight months under the Owens Harkey umbrella, as an emerging strength that enhances the awareness, reach, and credibility of our client services capabilities.”
About OH Predictive Insights With Owens Harkey Advertising’s marketing and creative service resources coupled with OH Strategic Communication’s unparalleled messaging and strategic planning expertise, OH Predictive Insights provides accurate polling, focus groups, data analytics and advanced targeted marketing. Leading Arizona pollster Mike Noble from MBQF Consulting brings proprietary social statistics software and services to OH Predictive Insights providing clients with tools to solve their most challenging problems. With leading professionals in the advertising, communication, polling and political arenas, OH Predictive Insights will service political and non-political clients looking to improve their footing on key stakeholders and consumers. For more information, please call 602-254-5159