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Customer Segmentation

Develop a high-definition understanding of your customers' characteristics, behaviors, and needs


Customer segmentation is a way to understand your customers in terms of who they are and what they prefer. Customer segmentation separates customers into different groups depending on their behavior, demographics, psychographics, geographics, and more. With the segmentation of customers, it is easier to build the right information to target the right customer. This is a great way to identify your value customers, build strategic decisions, and meet your target groups where they already are. With Customer Segmentation, you can tailor and personalize the services you offer, your communications efforts, and the marketing experience you create for your customers and prospects.


With Customer Segmentation data provided by OHPI, your organization or business can:

  • Revise or create Buyer/Customer Personas

  • Understand the specific pain points, needs, and habits of your target groups

  • Speak intentionally and directly to specific groups

  • Boost conversions

  • Identify new opportunities to provide value for your customer segments

  • Increase customer loyalty

  • Organize and manage relationships with customer groups

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